Strategic planning is an ongoing, fulltime discipline which seeks to answer the following core questions: What do we do? For whom? How will we succeed? This ongoing process outlines the 3-5-10 year plan charting the direction and evolution of a company. A strong, well thought-out plan seamlessly integrates management’s view on the market, customers, and likely competitive and other factors into a well articulated vision and outline for continued success.
Strategic Planning for Communications Market Growth
CSMG regularly supports boards and management teams plan their next moves. We have a wealth of historical market knowledge and context from which to draw perspectives, but a focus on the cutting-edge aspects of the communications, technology, and digital media markets. While our specific activities may run the spectrum of all our service areas for any given board or executive team, our typical areas of focus include:
- Board and Business Unit-level Strategy: Assess market, competition, technology and external forces (e.g. regulation) to develop a 360-degree sense of the market forces. Identify key market dynamics, revenue drivers and likely sources of prospective value creation. Outline key capabilities necessary for future success and what steps must be taken to address any gaps or capability requirements. Assess alternative scenarios to identity key common elements and likely ranges of outcomes. Develop communications documents (presentations, strategic plans, white papers, etc.) to cogently articulate the vision for its respective audience.
- M&A Target Identification: Identify market and customer areas of focus for future growth. Assess internal capabilities to ensure success. Identify, profile, and/or conduct detailed analysis on any partner, alliance, merger, or acquisition target which may hasten market developments and enable significant value capture.
- Capital Formation Support: Financial investors require cogent strategic planning materials in the course of any investment decision. CSMG regularly develops highly-customized plans and presentations for investors and lenders in our clients. In addition, we often conduct custom scenarios and economic analysis to bridge / support dialogue between executive teams and the financial community.
- Regulatory / Litigation Expert Support: CSMG teams and CSMG subject matter experts work with boards, executive teams, and counsel in support or defense of legal undertakings. The nature of this work is highly customized and client specific.