Digital Media Expertise

The creation and distribution of music on vinyl, movies on 8mm film, and books in bound volumes was well understood with established studios and publishing houses (MGM, Universal, Sony BMG, WMG) capturing the majority of profits. The digital, and more recently mobile, revolution has fundamentally altered the media development, distribution and monetization landscape. YouTube, iTunes, Amazon Unbox and Netflix are just a few of the new names that have emerged to stake their claim.

Both emerging and established players in media must walk a tight rope between balancing profitable existing business model while adapting to change, and building alternative digital distribution strategies.

Some key challenges to providers in media include:

• How to monetize online digital content? Is advertizing enough? Can they charge subscriptions? How much value will be lost or diluted?
• What is the impact of piracy? How to manage digital rights? How to identify and handle offenders?
• What are the implications of streaming HD video on network bandwidth demand? How many devices should be supported? Can tiered pricing be effectively applied?
• What are the customer care, service, and other operational requirements of these new business models?

Recent Client Successes

Over the last ten years we have developed deep expertise in helping media providers across the value chain:

• For a major music label  developed a next generation mobile digital strategy to shore up market share and value through a targeted indie-music mobile offer
• Helped a market leading mobile device company go to market with a revolutionary all-you-can-eat mobile music offer