Technology drivers, ease-of-use
drivers, market segmentation for device type, market demand
and growth projections.
Technology
Assessment
Functionality, form factor,
backward compatibility, cost, timing.
Channel Support
Alternative device funding options, linkage to specific
programs or packages, understanding appropriate cost
allocation.
Case Study
CSMG assisted a major equipment manufacturer
that was working toward a converged device handset solution
with capabilities in mobile email, mobile device management,
and other remote data and applications access abilities. To
support this evolution, our client was considering acquiring
one of the leaders in the world of mobile middleware. We provided
detailed market sizing and competitive evaluations for the
two potential acquisitions, enabling our client to make a
sophisticated decision on the future prospects for each acquisition
and the likelihood that each would justify its asking price.
