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CSMG's Content Media Experience
| Competitive
Overview |
Assessment of different
means to deliver content, financial implications of media
choices. |
| Integration
Opportunities |
Ways to offer similar content
through simultaneous alternative channels, taking advantage
of new technologies for content delivery, multiple channel
economics. |
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Non-professional
Content
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Access to and delivery of content developed by amateurs,
valuing amateur content, financial support for such
content, channel delivery choice.
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Case Studies
CSMG assisted a major music publisher that
recognized the increasing importance of digital sales and
was changing its disribution model accordingly. CSMG helped
to identify the client's options for entering the wireless
service market to best leverage the company's content and
market position, and thus optimize its financial and strategic
returns. We identified a full spectrum of options, from 'no
deviation from the client's current business model' to building
a 'go-it-alone MVNO'. We assessed all the options, including
risks, tactical considerations and upside potential, and provided
a detailed analysis of the three best options.
CSMG published a major study of content distribution (entitled
"Changing
Channels") in the light of digital technology and
the increasing convergence between wireline and wireless services.
This analysis focused on today's fixed and mobile service
providers as they face more (and more complex) opportunities
for distributing both information and entertainment. The report
addresses market trends, technology issues and end-user preferences
in both traditional approaches - channelized TV, POTS, mobile
voice - and new approaches including IPTV, Internet video,
video over mobile wireless, and the like. Under the stress
of new digital approaches, today's relatively rigid market
categories are rapidly eroding, creating critical challenges
for the industry and its major players.
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